District 82 Toastmasters - Advanced Manual 226C

Everyone benefits from the ability to present a good public image. Projects cover preparing a speech that will generate a favorable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organization on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.

1. The Public Relations Speech

	Time:	5-7 minutes
	Objectives:	•	Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.

2. Resources for Goodwill

Time:	8-10 minutes
Objectives:	•	Research the operation and benefits of an organization or company.
	•	Prepare a talk designed to build goodwill toward it by presenting factual information.
	•	Analyze the common interests of your audience and focus your presentation on those interests.
	•	Effectively use at least one visual aid to enhance the audience's
		understanding.

3. The Persuasive Approach

Time:	8-10 minutes
Objectives:	•	Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
	•	Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.

4. Speaking Under Fire

Time:	6-8 minutes, plus 8-10 minutes (Q&A)
Objectives:	•	Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
	•	Conduct a question-and-answer period on the speech subject.

5. The Crisis Management Speech:

Time:	8-10 minutes, plus 30 seconds
Objectives:	•	Learn strategies for communicating to the media about a company
		crisis.

Note: For some speech projects, the presentation time may also include additional segments for such activities as question-and-answer periods, depending on the project.