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Professional speakers can give a variety of presentations to a variety of audiences. This manual offers guidance in preparing and presenting a keynote address, an entertaining speech, a sales training speech, a seminar and a motivational speech. Includes information about marketing yourself as a professional speaker. |
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| 1. The Keynote Address |
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Time: |
15-20 minutes |
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Objectives: |
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Identify the basic differences between keynote speeches and other kinds of speeches. |
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Learn how to evaluate audience feeling and establish emotional rapport. |
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Learn and use the professional techniques necessary for a successful keynote presentation. |
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Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own. |
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| 2. Speaking to Entertain |
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Time: |
15-20 minutes |
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Objectives: |
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Entertain the audience through the use of humor drawn from personal experience and from other material that your have personalized. |
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Deliver the speech in a way that makes the humor effective. |
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Establish personal rapport with your audience for maximum impact. |
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| 3. The Sales Training Speech |
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Time: |
15-20 minutes |
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Objectives: |
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Tell a sales audience how to sell a product by using a planned presentation. |
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Inform a sales training audience about the human experience of the buyer-seller relationship. |
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Use entertaining stories and dynamic examples of sales situations. |
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Inspire salespeople to want to succeed in selling. |
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| 4. The Professional Seminar |
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Time: |
20-40 minutes |
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Objectives: |
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Plan and present a seminar with specific learning objectives. |
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Relate to the audience by using a seminar presentation style. |
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Use seminar presentation techniques to promote group participation, learning and personal growth. |
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| 5. The Motivational Speech |
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Time: |
15-20 minutes |
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Objectives: |
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Understand the concept and nature of motivational speaking. |
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Apply a four-step motivational method with the purpose of persuading and inspiring. |
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Deliver a motivational speech to persuade an audience to emotionally commit to an action. |
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Note: Some presentations may require additional time for question-and-answer periods. |
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