|
As you are
aware, Toastmasters International for the
first time in 70 year’s has updated its
brand and identity. The new logo is
contemporary and reinforces consistent brand
identity which really makes us feel that we
are a part of an organization which is truly
global.
Today’s
Toastmasters members are culturally and
ethnically diverse; they represent all ages
and professions and meet in communities and
corporations in 116 countries. The updated
brand reflects the organization’s evolution
as a leading provider of communication,
public speaking and leadership skills
development.
Sending you
attached herewith the
Club and District
Leaders Brand Manual, which
covers all aspects of the new brand and its
application in detail which includes the
correct application of the new logo, design
elements, official typography, sample
material such as letterheads, business
cards, envelopes, badges, meeting agenda,
email signature, power point templates, club
website layout, brochures, flyers,
promotional items, meeting invitation,
banners, ribbons etc.
The new logo
and material are copyrighted and for the
terms and conditions please
visit:
http://www.toastmasters.org/Logos.
Important elements of the new brand refresh;
-
No other
tagline could be used other than the
corporate tag line – “Where leaders are
made”
-
There are
different color schemes for club and
district level promotional collaterals
-
There are
standard application of the new logo and
brand identity elements for each
material specified in the attached brand
manual which need to be followed
strictly.
Below are important web links where you can
access the new brand identity material
|
-